4 Ways Technology has Changed Marketing for Christian Businesses

One of the most critical dimensions of a business is branding and marketing. It is imperative that you get your name out to the public and distance your christian company from the competition. When business owners have to wear multiple hats, marketing typically takes a back seat. In order to stand out and become a leader in your industry, you need to create a strong marketing plan, have experts review it, and then execute successfully. Once launched, you must review results and make changes to stay at the forefront of your market.

Traditional marketing practices of the last 30 years have been a constant, allowing you to set your annual plan, post your goals, and implement your marketing strategy without too much research into new advertising mediums.

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In today’s world, marketing has been influenced first by technology, and then by social interaction and feedback (by way of technology). In order to plan your marketing strategy, your christian company needs to research the new advertising outlets. Some of these marketing changes include:

  1. Pay As You Go Advertising - In the past, advertising was purchased and placed prior to results. Even if you are a wizard at tracking your marketing, you have to make an educated decision on where to allocate your marketing dollars. This was, and still is a viable option, but digital marketing has changed the rules. Now you can purchase Pay Per Click advertising that allows you to pay only when a customer clicks on your link and visits your website. Coupled with a larger marketing strategy including the traditional avenues, this can be an effective way to quickly increase your website traffic.
  2. Social Marketing - Having a presence for your business on all social networks has become a viral marketing trend. It is a necessity but cannot be entered into blindly. A good Social Media Marketing plan along with a strong, branded presence can bring success. While traditional marketing is you speaking to your customers, social marketing for a christian business is centered on your customers speaking to you, and your interactions with them. It will increase customer satisfaction and lead to increased brand loyalty.
  3. Options…Options…Options - With internet and mobile marketing, as well as other technological advances, you are now inundated with marketing options for your christian business or christian organization. Yellow Pages, Radio, Billboards, etc have been replaced by Mobile Advertising, Email Marketing, Website Business Directories, Local Marketing, Deal of the Day, Social Marketing, Pay Per Click, and so on. The toughest part is that each of these mediums include a boatload of companies touting their successes. Including some of the newer marketing options into your current plan is essential, but must be done with extensive research. When you are weighing your options, make sure to base decisions not only on volume of traffic to your advertisement, but on whether the traffic is relevant to your business, and whether the visitors are in a buying position.
  4. FREE Content Marketing - About 10 years ago, traditional marketing was starting to slowly morph from a “BUSINESS” to a “CUSTOMER” mentality. The key to this focus is offering relevant, free content to your customer base, and the public. When educating customers on various topics (keep them relevant to your industry or business brand), you will be giving them reason to keep your business name at the top of their list. When they are ready to buy, you have created a rapport and your christian brand is at the top of your new customer’s list.

Technology has drastically changed how a christian company can market their business and stay relevant. When you create and implement your marketing plan for 2012, be sure to include some web marketing strategies to tie into your traditional marketing. Also, keep in mind that as you go “social” and provide content, consistency is the key. Do not create a presence and then let it sit abandoned.

How has technology affected your marketing plan?  Has it increased ROI?

Originally posted by Dan Detwiler on Fri, Dec 09, 2011

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How to Market your Christian Business

Have you seen the poll by The Barna Group? The Barna Group is a research company that focuses on the intersection of faith and culture.  I find this research to be extroadinary. It talks about the American consumer marketplace being a patchwork of markets.  It goes on to say that many brands have achieved success by identifying and reaching pockets of consumers among many variables, including ethnic factors.  This is not to say that they ignore other factors, but it says companies have been successful marketing specifically to ethnic factors, i.e. Christian consumers.

In summary, this poll taken in Feb 0f 2011, found that 42% of Americans are more likely to buy a product or service from a company that manages its business according to Christian principles, while 3 % were less likely and 51% said it made no difference.  In the same poll they found that 37% Americans are more likely buy a product or service from a company that promotes the Christian faith, while 3% are less likely and 58% said it makes no difference.

So what does this mean for the Christian Business owner? Given the above, it could be concluded that when marketing dollars utilize a means that would identify a business that manages it’s organization with Christian principles and/ or embraces and promotes the Christian faith, they would have a higher percentage of success when determining return on investment. Christian Businesses would do well in targeting advertising mediums that produce a vehicle to meet this need.

Originally posted by Richard Criste on Wed, Nov 28, 2012

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5 Reasons Why People Prefer Christian Owned Businesses

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In this day and age, making the smart decision on a product or service requires a lot of work, energy, and time. It can get pretty overwhelming to sift through the thousands of business listings in your local area, let alone find the trustworthy companies among them.

As a personal example, I recently caught up with a cousin who had become widowed 6 years ago. She mentioned to me how she’s had to make decisions for things she never really had to before, and the difficulties that come with making the right one.  It wasn’t hard to sympathize with her, there are just so many options for plumbers, contractors, handymen, roofers, etc. We’re talking about inviting people into our homes, how do we know who to trust?

When people are in need of a service, they look for a trustworthy business. Here are 5 reasons why people prefer to do business with a Christian owned company:

  1. Higher Standards — You can expect a higher standard of integrity and reliability in how they practice their business. Christians in business share the built-in biblical values that govern them personally and in the workplace. Their business ethics demand that they respect your home & belongings, complete the job and stand behind their work.  You will be able to trust them as though they are a close acquaintance or friend.

  2. Money Well Invested — When doing business with a Christian owned company, you can trust that they will be good stewards of your money and time. Most Christian business owners tithe a portion of their profits.  This money usually goes to their home church, but also can be given to local ministries and charities.  By hiring a Christian contractor, you are also helping promote the work of the Kingdom of God through their giving.

  3. Building Community — When people connect with like-minded, value-oriented companies, it brings a sense of community and fellowship even outside of the church.

  4. Save Time — If you seek a trustworthy company that hold themselves to biblical standards, you’ve already narrowed down the list of businesses to look through tenfold. You save the time that would have been spent looking through reviews, or asking all your friends for referrals.

  5. Peace of Mind — After reading reasons 1 through 4, hasn’t it already given you peace of mind? It makes the process easier and stress-free, and we do our best to keep it that way for you.

As we navigate through the Information Digital Age, many people don’t know where to turn for reliability when faced with a decision. The Shepherd’s Guide came from that need to find trustworthy businesses in faith. Did you know that we encourage every single one of our advertisers to make a Statement of Faith (link) and display themselves as Christian owned businesses?

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