This article was written by Danny Myers and published by Crossroads Professional Coaching
When you’re a small business, digital marketing can often be lower on your list of priorities. However, it can be one of the best ways to drive new customers to your website.
When you have a solid digital marketing strategy in place, it means customers can find you more easily, and you don’t have to actively search for new opportunities.
Trust me, the impact of online marketing on your small businesses is huge!
As 2022 approaches, I’ve put together five digital marketing strategies for small businesses to consider.
These strategies will help raise brand awareness, boost your presence in the search engine rankings, and put you ahead of your competitors.
Let’s take a look at some of the things you should review for your online marketing in 2022.
1. Audit Your Existing Pages
The New Year is an excellent opportunity for a clean-up, making it a perfect time to look at your website.
Are there any low-performing pages that no longer need to be there?
A content audit can not only help streamline your website and make it more user-friendly, but help you identify any gaps that you need to fill in the months ahead.
Review your website page-by-page and ask yourself the following questions:
- Which pages are getting the most visits and conversions?
- Which pages have the highest bounce rate?
- What content hasn’t been updated for a long time?
You will then have the information you need to determine whether a page can be left as is, optimized, or removed.
If you need new or revised content, consider outsourcing this work to a small business digital marketing agency to help drive traffic.
2. Focus on Backlinks
Getting websites to link back to you can be an extremely positive ranking signal in the search engines. This shows Google, Bing and Yahoo that your website contains trusted and reliable information.
Quality is more important than quantity when it comes to backlinks. One backlink from a high-quality website is much better than 100 spammy ones. So, don’t be afraid to take your time!
The best way to get backlinks?
By writing and creating valuable content that people want to share. By creating long-form articles or infographics that answer prospective customers’ questions, you’re more likely to get that all-important nod of approval from another website.
3. Try to Get More Online Reviews
Online reviews can have a massive impact on your digital marketing efforts. An endorsement from a satisfied customer makes your business more trustworthy in the eyes of prospective customers.
With an incredible 90% of people reading online reviews before they make a purchase, this can lead to more sales and enquiries for your small business.
Reach out to your valued customers and ask if they would be happy to provide you with a testimonial or work with you on a case study.
You can then share this content on any relevant website pages as well as your website, social media channels, and print materials.
4. Consider Voice Search
Voice search has grown in popularity over the last few years. We all have voice search functionality on our smartphones, with many people also owning a smart speaker like an Amazon Echo or Google Home.
If you’re looking to improve online marketing for your small business, you can use this to your advantage.
People use voice search differently than they would if they typed their query directly into a search engine. They ask questions and use more conversational language.
Updating your website to accommodate this – for example including relevant FAQs – can make it easier for voice searchers to find and get instant answers from your site, with your brand earning the credit.
Optimizing your site for local searches can help too. Speaking of which…
5. Look at Your Local SEO
Local SEO can be one of the most valuable strategies in your toolkit when you’re carrying out digital marketing for your small business.
If you focus on providing products and services to a local area, local SEO helps make sure you target the right geographical area. Some simple ways you can boost your presence locally include:
- Making sure your Google My Business profile is up-to-date.
- Using local keywords in your content.
- Getting backlinks from other local-based websites.
- Mentioning the areas you provide products and services to – localized landing pages are a good way to do this.
- Creating SEO-optimized blogs and web content helping your local audience.
Don’t underestimate the impact of digital marketing on your small businesses. It is an integral part of your business strategy!
I hope this article has given you some inspiration and/or tips for your future digital marketing strategy.
When you’re a small business, even small changes can lead to a positive impact on your search engine rankings. Taking a few hours a week to review your online presence and make a few amends can result in increased web visits, sales and enquiries.