Keyword Research – The Foundation Of SEO

Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility for your website.

Today, SEO is a much wider discipline than in the early days of the industry and has been segmented into many verticals.

But, at the core, SEO is about finding opportunities online and capturing relevant traffic to your website through visibility in search engines. Keyword research is at the heart of that SEO strategy.

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How Do I Know If My Business Pleases God?

I want to talk to you today about running a business that pleases God.

In business, we’re taught to constantly be testing products, examining customer response, and measuring profitability so we can please others. We know what pleases our investors is more return on investment. We know what pleases our social media followers by measuring the likes, comments, and views. We know what pleases our customers by their willingness to buy more and pay more.

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Partnership Without Limits: 5 Important Lessons I’ve Learned

Do you know what’s more important than making the right decision? Going where God is leading you.

In the middle of an overwhelming autumn day, God invited me to spend time with him in nature. You know what I heard him tell me? “Leave your career and position on the leadership team at a nonprofit.”

What could I do but take a leap of faith and obedience? I resigned a week later. Then, God called me back to entrepreneurship. A couple of months later, someone told me about Faith Driven Entrepreneur and I joined an inaugural Foundation Group.

The group leader asked me to write about being a Parentpreneur. So, I gladly accepted the offer and submitted an article in April. But in God’s perfect timing, it wasn’t published until July.

On the same day, an executive producer from Florida came across my profile on the Faith Driven Entrepreneur website, and he contacted me. He and his business partner had been praying for someone to help them start up a nonprofit to serve Christian filmmakers. While I didn’t have experience in the entertainment industry, I did have a wealth of experience in nonprofit leadership.

God often puts us into a position to launch something new. And he had equipped me with the skill-set needed for a position I never knew existed. Not only that, but he also connected me with the perfect partners to advance his Kingdom.

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A Critical Discipline for Christian Business Leaders

Effective business leaders must have discipline. Effective Christian Business Leaders must have more discipline.  

Of the many disciplines that make a strong leader, one stands out in driving an organization to success.

Being a Good Christian Leader Takes Action!

The discipline of acting effectively and consistently over time is critical to the success of an organization. Christian Business Leaders must have more discipline than the secular world to lead from a foundation of their Faith.  

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Creating a Culture of Philanthropy

How is your business going beyond profit and advancing social good? The role of business is clearly changing, but this might not be so surprising to Faith Driven Entrepreneurs. For centuries, Christ-following leaders have realized that business can be used to love others. Commerce is an avenue to reveal God’s love and truth.

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6 Must-Have Tips To Get Customer Reviews Easily

The best way to improve a company’s online reputation and visibility is to collect customer reviews. Online reviews can also help increase conversions and sales. However, getting reviews can sometimes be difficult. The real question is how to ask for a review?

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Christian Business Owners: Three Reasons Character Matters

Owning a business requires many skills and a certain temperament. If you have read books like The E-Myth you realize that business ownership requires working on your business, as well as in your business. It requires technical skills and soft people skills.

It isn’t likely that any one business owner will have 100% of the skills needed for their business to grow and thrive long-term.

Which are the right skills? It doesn’t matter. As you grow you can hire the needed skills.

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What Does The Bible Say About Performance Management?

“… Be imitators of God, as beloved children. And walk in love, as Christ loved us…”
– Eph 5:1

I listened to a sermon this week based in part upon the lessons of Ephesians 5. Pastor Gerrit Dawson is a master storyteller and always weaves lived experiences into the fabric of his sermons. Gerrit’s take on Ephesians 5 was about how we think of and treat people in times of correction, accountability, and discipline. You can find the full sermon here.  Too often, when we are in these situations, “walking in love” would not be the best description of how we handle ourselves.  

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God Can Use You. Embrace the 3 Postures of Calling

Every entrepreneur is custom-created for a purpose. In Paul’s letter to the Ephesians, he tells his readers that God “creates each of us by Christ Jesus to join Him in the work He does, the good work He has gotten ready for us to do, work we had better be doing” (Eph 2:10 MSG). 

Paul doesn’t leave it at that. He then tells them to “get out there and walk – better yet, run! – on the road God called you to travel” (Eph 4:1 MSG). How, though, in a world so full of noise and distraction, and with our broken humanity so prone to following our will and succumbing to fear, do we go about staying on (or getting on – let’s be honest) the road we’re called to travel? How can we approach getting in position so God can use us for the work he has for us to do? 

God can use you. But sometimes, we need to examine ourselves before we see progress in the area of calling.

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How to Use Your Spiritual Gifts in Business

Most working Christians spend the majority of their waking hours in a for-profit business setting. Yet many marketplace Christians are unaware that the Holy Spirit has given them spiritual gifts to be used primarily in the marketplace—not only in the context of a local church or charity.

Sadly, many marketplace Christians are unaware of the spiritual gifts entrusted to them for fulfilling the disciple-making and world-transforming mission of the church. In local churches that help marketplace Christians to identify their spiritual gifts, the typical “spiritual gifts assessment” is being used almost entirely for the purpose of assigning these believers as volunteers to serve in their various in-house programs.

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