Almost every morning I have a routine. 

I wake up at sunrise,

make a powerful cup of bulletproof coffee (Google that!),

sit down in my prayer & meditation chair,

open up my bible app (YouVersion), and

begin ‘eating’ my daily bread.

One of the most recurring questions that we hear is, “How much should I spend on social media advertising for my company?” Whether you’re continuing your social media campaign or starting a new one, there are several questions to answer, from how much you should spend to where you should spend it.

Companies spend, on average, between $200 and $350 per day for advertising on social media. But what does it mean for smaller, local businesses? It is necessary to define your budget carefully, according to your means, the size of your company, your target, and your objectives!

What’s the first image that comes to your mind when you hear the word “Pivot”? 

The right answer is the scene from Friends when Ross, Chandler and Rachel are carrying a couch up the tight stairwell into another apartment and Ross’ only instructions are to “PIVOT.”

So, what does it really mean to pivot your marketing strategy and how do you know when it’s time to do so? 

Simply put, it means adjusting your marketing approach in response to changes in the market, your target audience, or your business goals. This might involve shifting your focus to a different marketing channel, adjusting your messaging or budget, or changing the way you engage with your audience.