The Shepherd's Guide Blog

Keyword Research – The Foundation Of SEO

November 4, 2022

Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility for your website.

Today, SEO is a much wider discipline than in the early days of the industry and has been segmented into many verticals.

But, at the core, SEO is about finding opportunities online and capturing relevant traffic to your website through visibility in search engines. Keyword research is at the heart of that SEO strategy.

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A New Perspective Focused on Purpose and Calling

November 4, 2022

The events of 2020 provided a dramatic shift in perspective for many Americans. They faced a loss of their office environments or even jobs, eliminated social events from their calendars, and were cut off from extended family and friends. The noise that so many of us fill our lives with—work, friends, family, social events, vacations, errands—was quickly silenced. We were left with a quiet void in our calendars and lives for over a year. We were faced with the grim reality of a pandemic but also with an opportunity—a chance to take a retreat, albeit a forced one.

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How to Dedicate Your Business to God

October 28, 2022

There’s a song I dedicated to my wife before we were married.  It’s a beautiful song that captured my emotions at the time I dedicated it. 

Later on, I took her to the concert and the band played “our song.”  That song eventually became our wedding song. 

I also played our song on the car ride home from the hospital with our new baby boy. It brought us both to tears.

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