In the business world, I see how entrepreneurs think very differently about being successful. Some entrepreneurs limit their view of success to personal well-being, happiness, and self-gain. They think in terms of power, competition, and winning. Their primary goal is to maximize profit, and their motto is “the end justifies the means.” Others prioritize the interest of the client and the interest of the other stakeholders. Their primary goal is to improve the well-being of everyone involved, and their motto is “adding value to the client, the society, and the world in an economically profitable way by maximizing the well-being of all stakeholders.” These entrepreneurs, when guided in their decisions by God, are what I call faith driven entrepreneurs.Read More
I am sitting side-by-side with my son, Kenny as I write this article. He is feverishly banging out the keys of a 1,000 word-blog post titled, “How I Earned My First $100: A Middle Grader’s Business Journal.” Kenny will also be creating cool Lego animations as well to see if more kids grab onto his message. As of now, he’s toying with the idea of calling it Kidnamics. By the way, Kenny is an 11-year-old, 5th-grader.
How can YOU, as a parent, fuel and guide the entrepreneurial spirit in your kids as well, helping them to honor the Lord in their work? Here are five Bible-based entrepreneurship principles you can impart to your children in creative, fun ways.Read More
Fundamentally, SEO is about optimizing your website content so that search engines like Google show your content at the top of search queries. If you do this well enough for your priority pages, you begin to increase your organic reach over time.
For small businesses, this means more (unpaid) eyes on your content and chances to convert valuable customers.
For example, one of our industrial clients has received 23% more organic traffic YTD than in 2020, and over 56% more organic conversions after implementing SEO into their marketing strategy.Read More
Ah, the “heroic entrepreneur;” the one who is willing and able to take bold steps to build business and risk everything to provide a product or service that will lead to a better world for thousands, who will be rewarded richly for doing such good work. Every entrepreneur wants that. For faith driven entrepreneurs, there’s an added level of wanting to do it for the glory of God and the flourishing of humanity.
This isn’t a new concept; in fact, the notion of a “heroic entrepreneur” is over a century old.Read More
Do you ever find yourself submitting to the tyranny of the urgent, unscheduled, and unimportant tasks in your business? For example, do you sometimes allow your e-mail inbox to be the primary dictator of your schedule for the day?
Not only did God create time, He has shown us the best ways to manage it and get the right things done.
As observed through the method in which God created the universe (Gen. 1-2), let’s explore five strategies to set and accomplish goals God’s way.Read More
Social media is complicated. There are new trends to keep up with, new platforms to learn, and there are so many different ways to engage with your customers on those accounts. Whether you’re a social media newbie or veteran, here are some standard tips for small business owners to follow.
1) Identify Your Audiences
The first step in developing any campaign for a product or service is…Read More
“I can’t tell if meeting someone on zoom actually counts as meeting them.” I heard this on a zoom call a few weeks ago and it struck me. Video calls and conference calls existed before COVID-19, and international business necessitated distanced communication, but now that the world is opening again, statements like this beg the question: do we remember how to be social entrepreneurs? What has the pandemic taught us, forced us to reconcile with or reconsider when it comes to our interpersonal interactions? What comes next?Read More
As a book publisher, I spend a lot of time sitting at my desk. Unfortunately, I haven’t been able to find a chair on the market that helps me to maintain the good posture that prevents back pain resulting from prolonged sitting. So, I cobbled one together by repurposing a few off-the-shelf products that, as far as I know, have not previously been used in the construction of an office chair. I have been using this invention as my primary office chair for the past six months.Read More
I’m sure you’ve heard the story of the wise and foolish builders. If you have not, it is a parable that Jesus told, about a man who built his house on a rock, and a man who built his house on the sand. Of course, once a storm came, the house that was built on the sand collapsed. (Matthew 7:24-27) I think that this story is often overlooked, especially if you grew up in a Christian household and sang the song about it. It is a powerful analogy about all aspects of life.Read More
Scripture demands that we love our neighbors, including those who are inconvenient to us. But most people’s daily work takes place in an aggressive marketplace. Companies are under enormous pressure to beat their competitors. Can Christians love their neighbors while striving to outdo them?
Perhaps surprisingly, the answer is “yes.” But it will only happen if Christians are serious about seeing their work and the economy through the lens of God’s Word. And that means pastors and churches play an essential role in helping people think about work.Read More