This article was written by Camille Nelson and published by Crossroads Professional Coaching
Marketing is changing more rapidly than ever before. One day you can use Facebook ads to target customers by age, gender, location and interests – and the next, all that information becomes “irrelevant” because something new has come along. The reality is that marketing is always changing, but there are still fundamental challenges that all marketers face. Let’s discuss some of these marketing challenges and how to overcome them.
Not Having Enough Time
Understand your limits and prioritize. It’s important to know that there are only so many hours in a day and you need to prioritize what tasks are going to bring results. If you’re not sure which task is the most important, ask yourself these questions:
- What is the end goal? For example, if I don’t finish this report by 4pm today, it won’t get done at all.
- What would happen if I didn’t do this task? This could be something like “if I don’t send out my newsletter next week, people aren’t going to hear about our new products”.
- How much time does it take for me to complete this task? Make sure you’re realistic with your estimates here!
Feeling Overwhelmed With All the Tools at Your Disposal
It can be overwhelming to realize that there are so many different tools available. The first step is to make sure you’re not trying to do everything at once. There’s no need to keep every tool in your toolbox, so don’t try to be a jack of all trades and master none. Instead, focus on identifying one thing that will drive the most results (like the marketing channels that will get you the most leads or sales) and then put all your energy into optimizing those channels.
Once you know what your strategy is, it becomes much easier for you to determine which tools would work best for your business based on what they offer and how they might fit into your overall plan.
Keeping Up With the Latest Algorithm Changes and New Features
The biggest challenge for marketers is keeping up with the latest algorithm changes and new features. This is because the social media landscape is constantly evolving, which means that algorithms are always changing and new features are being added to platforms on a regular basis.
The good news? You can’t do it all yourself, so you need someone else who has their finger on the pulse of these developments (and knows how to implement them).
A social media manager will help you stay abreast of all things Facebook, Instagram, Twitter etc., as well as provide recommendations for what channels would be best for your business.
Not Being Able to Find a Social Media Platform That Works for Your Industry
If you’re struggling to find a social media platform that works for your industry, consider the following:
- Social media platforms are constantly evolving and expanding. As new platforms come onto the scene and old ones fall out of favor, it can be tough to keep up with which ones will work best for your business.
- Different industries have different needs when it comes to social media. The best platforms for one industry may not be appropriate for another, so it pays to do some research on which ones are most popular among your target audience before committing yourself to an account there.
Content is Difficult to Create
Content creation is one of the biggest challenges marketers have to overcome. This is because it requires time, effort and skill. If you don’t have these things in spades, then you need to find a way around them.
That’s why I recommend using tools like Canva to make your content look great, Grammarly for grammar checking and Hootsuite for scheduling posts (and finding new relevant audiences).
Staying Motivated Despite Lack of Immediate Results
Motivation is the biggest challenge in marketing because it’s hard to stay motivated when you don’t get immediate results. Even if you have a great idea, or a big enough budget, or the best team in your industry — if you’re not motivated enough to put in the long hours necessary to make that idea work, then failure is inevitable.
But there are ways around this trap! You just need to set goals and give yourself positive feedback along the way.
Social Media Isn’t Driving Sales, So What’s the Point?
Social media isn’t just about sales. Sure, it can help you generate leads and increase customer loyalty, but there are other benefits to social media that you may not be taking advantage of yet. For example:
- Social media is a great way to interact with your customers—and that’s important because happy customers are more likely to buy from you again (or refer other people).
- Social media can help build your brand awareness. If more people know who you are and what you do, they might be more likely to buy from you in the future.
- Social media allows you to interact with influencers in your industry or niche market — not only does this increase visibility for both parties involved but also leads to new partnerships/collaborations down the road (which then results in even greater visibility).
Know the Marketing Challenges You Can Overcome Today
Knowing the marketing challenges you can overcome today will help you focus on what matters. You need to know what your goals are first — that’s where to start. Once you’ve got your goals nailed down, then it’s time to figure out how to actually get there.