Social media is complicated. There are new trends to keep up with, new platforms to learn, and there are so many different ways to engage with your customers on those accounts. Whether you’re a social media newbie or veteran, here are some standard tips for small business owners to follow.
1) Identify Your Audiences
The first step in developing any campaign for a product or service is…Read More
“I can’t tell if meeting someone on zoom actually counts as meeting them.” I heard this on a zoom call a few weeks ago and it struck me. Video calls and conference calls existed before COVID-19, and international business necessitated distanced communication, but now that the world is opening again, statements like this beg the question: do we remember how to be social entrepreneurs? What has the pandemic taught us, forced us to reconcile with or reconsider when it comes to our interpersonal interactions? What comes next?Read More
As a book publisher, I spend a lot of time sitting at my desk. Unfortunately, I haven’t been able to find a chair on the market that helps me to maintain the good posture that prevents back pain resulting from prolonged sitting. So, I cobbled one together by repurposing a few off-the-shelf products that, as far as I know, have not previously been used in the construction of an office chair. I have been using this invention as my primary office chair for the past six months.Read More
I’m sure you’ve heard the story of the wise and foolish builders. If you have not, it is a parable that Jesus told, about a man who built his house on a rock, and a man who built his house on the sand. Of course, once a storm came, the house that was built on the sand collapsed. (Matthew 7:24-27) I think that this story is often overlooked, especially if you grew up in a Christian household and sang the song about it. It is a powerful analogy about all aspects of life.Read More
Scripture demands that we love our neighbors, including those who are inconvenient to us. But most people’s daily work takes place in an aggressive marketplace. Companies are under enormous pressure to beat their competitors. Can Christians love their neighbors while striving to outdo them?
Perhaps surprisingly, the answer is “yes.” But it will only happen if Christians are serious about seeing their work and the economy through the lens of God’s Word. And that means pastors and churches play an essential role in helping people think about work.Read More
It wasn’t until after my theology and business schooling that I realized I had not yet done the deeper work of discovering what the Bible says about business matters. Since then, I have written two books, recorded over 110 podcast interviews, written dozens of blogposts, and produced an entire course to highlight what the Bible teaches about business.Read More
Have you ever seen anyone who works out perfectly for one week of the month, and then fall off for a few weeks, get in the best shape of their life? Can you eat great a few days and then gorge yourself and stay feeling great?
Can you build excellence into anything by occasionally killing yourself to do it well?…Read More
At Best Christian Workplaces Institute, we have identified Healthy Communication as one of the eight drivers of employee engagement in Christian organizations. Investing energy and creativity into growing your communication skills and equipping your team for healthy communication provides long-term benefits to your organization…Read More
First, let’s start with a definition of scale. Everyone seems to want to scale. But everyone seems to have a different reason. Part of that is because no one knows what they want out of the scaling process. For the sake of simplicity, we’re going to narrow scaling to two outcomes. The outcome is either more time or more revenue. You know you have a scaling problem when you have a deficit in either of these two areas for too long…Read More