How to Set Your Advertising Budget on Social Media

One of the most recurring questions that we hear is, “How much should I spend on social media advertising for my company?” Whether you’re continuing your social media campaign or starting a new one, there are several questions to answer, from how much you should spend to where you should spend it.

Companies spend, on average, between $200 and $350 per day for advertising on social media. But what does it mean for smaller, local businesses? It is necessary to define your budget carefully, according to your means, the size of your company, your target, and your objectives!

Read More

Learning How to Pivot your Marketing Strategies with Ease

What’s the first image that comes to your mind when you hear the word “Pivot”? 

The right answer is the scene from Friends when Ross, Chandler and Rachel are carrying a couch up the tight stairwell into another apartment and Ross’ only instructions are to “PIVOT.”

So, what does it really mean to pivot your marketing strategy and how do you know when it’s time to do so? 

Simply put, it means adjusting your marketing approach in response to changes in the market, your target audience, or your business goals. This might involve shifting your focus to a different marketing channel, adjusting your messaging or budget, or changing the way you engage with your audience.

Read More

What Service Does Your Business Provide to God?

In 2010, I prayed for God to help me find an office space for my company to move into. I was running the business out of my living room and I felt it was time to take a bold step of faith and move into an official location for my agency.

I specifically remember praying for and circling around a certain warehouse district that was close to my house. As you might guess, the Lord heard my prayers and brought me into a new season with a beautiful new office.

I was so grateful to God that I decided to dedicate my office to God and his work. I made a covenant with God to use my office for whatever he needed.

Read More

The Biblical Meaning of Hope and What it Means for Entrepreneurs

People are worried. Confidence in the economy and the direction of society continues to drop in the face of new threats. Anxiety is natural as we move into an uncertain future.

But worry is nothing new. Our ancestors survived threatening circumstances and created a better world, and so will we. Despite our problems, we can still contribute to the greater good and build better lives, each in our own way. 

For those of us in business, this means working with courage and hope as we identify new opportunities and work to build a better future. Entrepreneurs are uniquely equipped to harness hope for the benefit of our customers, employees, and communities. By unpacking the latest research in psychology alongside the Biblical meaning of hope, we can stand up to the ever-growing presence of worry and anxiety in our lives.

Read More

What Service Does Your Business Provide to God?

In 2010, I prayed for God to help me find an office space for my company to move into. I was running the business out of my living room and I felt it was time to take a bold step of faith and move into an official location for my agency.

I specifically remember praying for and circling around a certain warehouse district that was close to my house. As you might guess, the Lord heard my prayers and brought me into a new season with a beautiful new office.

I was so grateful to God that I decided to dedicate my office to God and his work. I made a covenant with God to use my office for whatever he needed.

Read More

Fruition: Reimagining How to “Live with Purpose” as a Christian

It’s been almost two decades since the release of Pastor Rick Warren’s landmark book, The Purpose Driven Life, and the purpose movement is deeply indebted to Pastor Rick for shifting the conversation, grounding it in scripture, and bringing it to our collective consciousness.

But people are still struggling to understand and live their purpose, and the purpose movement has continued to unfold over the last 20 years.

Read More

Workplace Inclusivity: Why is it important? How to Improve?

Recently, as new generations started to take over the workforce, there has been a shift in perspective of business values. The focus for businesses and workers used to be driven by profit margin and income. Now, there has been an urgency for businesses to focus on other fundamental core values, such as flexibility, strong company culture, diversity, and inclusivity.

When you have successfully created an inclusive work environment, you will have a team of employees from all different backgrounds that feel heard, understood, trusted, and valued within their workplace. Inclusion brings about higher levels of productivity, innovation, and engagement, which result in strengthened relationships. Diversity and inclusion begin with recruiting, but communication is what plays an integral role in creating and maintaining an inclusive workplace. 

Read More

Partnership Without Limits: 5 Important Lessons I’ve Learned

Do you know what’s more important than making the right decision? Going where God is leading you.

In the middle of an overwhelming autumn day, God invited me to spend time with him in nature. You know what I heard him tell me? “Leave your career and position on the leadership team at a nonprofit.”

What could I do but take a leap of faith and obedience? I resigned a week later. Then, God called me back to entrepreneurship. A couple of months later, someone told me about Faith Driven Entrepreneur and I joined an inaugural Foundation Group.

The group leader asked me to write about being a Parentpreneur. So, I gladly accepted the offer and submitted an article in April. But in God’s perfect timing, it wasn’t published until July.

On the same day, an executive producer from Florida came across my profile on the Faith Driven Entrepreneur website, and he contacted me. He and his business partner had been praying for someone to help them start up a nonprofit to serve Christian filmmakers. While I didn’t have experience in the entertainment industry, I did have a wealth of experience in nonprofit leadership.

God often puts us into a position to launch something new. And he had equipped me with the skill-set needed for a position I never knew existed. Not only that, but he also connected me with the perfect partners to advance his Kingdom.

Read More

Keys to Powerful Collaboration in the Kingdom of God

We are both created and called to collaborate with one another in the Kingdom of God. We need the creativity, the shared resources, the accountability, the strengthening, and the pure Holy Spirit outpouring that is found when Christ-centered people. And we are called together on one accord with a shared purpose. 

I call this Kingdom collaboration—it’s the action of two or more people working together toward a common purpose for the glory of God and eternal impact in the marketplace.  

There are a variety of ways to collaborate with others and have a mutual contribution of resources (e.g. time, finances, thoughts/ideas, physical labor, people) to progress on a shared objective. 

The collaboration can be a formal partnership, joint venture, project, investment (long-term or short-term), or simply a collaboration by way of informal conversations, connections, referrals, and other contributions. 

Over the past decade, I’ve participated in Kingdom collaboration in all of these ways, and there are some key mindsets that made these collaborations fruitful by the power of God’s grace.

Read More