Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility for your website.

Today, SEO is a much wider discipline than in the early days of the industry and has been segmented into many verticals.

But, at the core, SEO is about finding opportunities online and capturing relevant traffic to your website through visibility in search engines. Keyword research is at the heart of that SEO strategy.

I pursued my legal career without any Biblical understanding of work (I believed in God and Jesus, but I really didn’t have much of a Biblical understanding of anything).  When I was growing up, I thought that there were just two ways to look at work—either you were a “work to live” person who viewed work as primarily a way to fund your life, or you were a “live to work” person for whom work became their identity, drawing all their satisfaction, joy and self-worth from their job.  

Every entrepreneur is custom-created for a purpose. In Paul’s letter to the Ephesians, he tells his readers that God “creates each of us by Christ Jesus to join Him in the work He does, the good work He has gotten ready for us to do, work we had better be doing” (Eph 2:10 MSG). 

Paul doesn’t leave it at that. He then tells them to “get out there and walk – better yet, run! – on the road God called you to travel” (Eph 4:1 MSG). How, though, in a world so full of noise and distraction, and with our broken humanity so prone to following our will and succumbing to fear, do we go about staying on (or getting on – let’s be honest) the road we’re called to travel? How can we approach getting in position so God can use us for the work he has for us to do? 

God can use you. But sometimes, we need to examine ourselves before we see progress in the area of calling.