The Shepherd's Guide Blog

7 Social Media Tips for Small Business Owners

July 23, 2021

Social media is complicated. There are new trends to keep up with, new platforms to learn, and there are so many different ways to engage with your customers on those accounts. Whether you’re a social media newbie or veteran, here are some standard tips for small business owners to follow.

1) Identify Your Audiences

The first step in developing any campaign for a product or service is…

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Do We Remember How to Be Social Entrepreneurs?

July 16, 2021

“I can’t tell if meeting someone on zoom actually counts as meeting them.” I heard this on a zoom call a few weeks ago and it struck me. Video calls and conference calls existed before COVID-19, and international business necessitated distanced communication, but now that the world is opening again, statements like this beg the question: do we remember how to be social entrepreneurs? What has the pandemic taught us, forced us to reconcile with or reconsider when it comes to our interpersonal interactions? What comes next?

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Restorers vs. Disruptors: What the Bible Says about Innovation

July 9, 2021

As a book publisher, I spend a lot of time sitting at my desk. Unfortunately, I haven’t been able to find a chair on the market that helps me to maintain the good posture that prevents back pain resulting from prolonged sitting. So, I cobbled one together by repurposing a few off-the-shelf products that, as far as I know, have not previously been used in the construction of an office chair. I have been using this invention as my primary office chair for the past six months.

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