The Shepherd's Guide Blog

Salesmanship as a Christian: How to Sell Without Selling Your Soul

November 26, 2021

The term salesmanship often conjures up sleazy connotations. Its trademark cliche is the used car salesman—the living embodiment of lies, coercion and manipulation.

Salesmanship should be nothing like this. Christian businesses rely on sales, and sales rely on salesmanship. So I’d like to help you take the idea of salesmanship captive to obey Christ by putting it into a biblical category.

I go into this in depth in my book Copywriting for Christians: How to sell without selling your soul. But here, I’d like to give you the central idea. It can be summarized in just three words…

Read More

What It Means to Build a Business Upon Your Christian Values

November 19, 2021

I get this question a lot; “What does it mean to build a business upon your Christian values?”

Christian small business people often wrestle with how to integrate their faith life into their business life. With nearly every endeavor, we encounter all sorts of people and circumstances that may seem to blur the lines between our Christian faith walk and the ways of the world.

Read More

5 Ways to Narrow Your Purpose for Entrepreneurship and Do it For God

November 12, 2021

So often, when we want to embark on a big enterprise or start a business, we think we need something. We have to go somewhere. We have to study some subject. We have to meet some expert. We have to be better than we are now in some fundamental way. 

We assume something is missing, and that’s why we don’t have purpose.

Read More