There’s a song I dedicated to my wife before we were married.  It’s a beautiful song that captured my emotions at the time I dedicated it. 

Later on, I took her to the concert and the band played “our song.”  That song eventually became our wedding song. 

I also played our song on the car ride home from the hospital with our new baby boy. It brought us both to tears.

If you want to keep your customers for life, here are 10 actionable steps you can take today that will earn trust and develop a long-term relationship.

After all, the ability for small businesses to build and maintain positive relationships with their customers is what enables them to push through difficult periods such as the current pandemic and resulting staff and supply crises that many of us are struggling with.

Why can it seem so challenging to apply sound business management practices in your small business?  

If you lead a small business, this question will likely resonate with you significantly.  All the NY Times Bestsellers and podcasts make it sound pretty simple.  You organize your activities and communications correctly, and everything works better.  Your staff responds, you’re knocking out goals and won’t remember the last time you thought about work in your “off time.”

But you read the book, listened to the podcast, and heard the TED Talk, and for some reason, have not managed to find the serenity all the authors are selling. Why is that?