
The Shepherd's Guide Blog
Understand and Leverage Healthy Communication Skills in the Workplace
At Best Christian Workplaces Institute, we have identified Healthy Communication as one of the eight drivers of employee engagement in Christian organizations. Investing energy and creativity into growing your communication skills and equipping your team for healthy communication provides long-term benefits to your organization…
Read More7 Social Media Tips for Small Business Owners
Social media is complicated. There are new trends to keep up with, new platforms to learn, and there are so many different ways to engage with your customers on those accounts. Whether you’re a social media newbie or veteran, here are some standard tips for small business owners to follow.
1) Identify Your Audiences
The first step in developing any campaign for a product or service is…
Read MoreExpect the Unexpected
Even though we all deal with craziness when we must, most of the time we easily settle into our current environment, whatever it may be. In their excellent book This Time It’s Different, authors Reinhart and Rogoff explain how we fall into the trap of thinking that our current situation is different from similar situations in the past which means we failed to learn the lessons of history. As Mark Twain said, “History doesn’t repeat itself, but it rhymes.”
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