I’ve lived in the Midwest my entire life and every year, even though by now I have circled the sun enough to understand seasons, the leaves changing hits like a beautiful surprise. I’ll look out my window at the tree line that serves as our back fence or at the mix of pines and brightly-colored maples and oaks that cover our little college town and be amazed at how this seemingly innocuous, literally natural process can have such a profound impact on my outlook.

Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility for your website.

Today, SEO is a much wider discipline than in the early days of the industry and has been segmented into many verticals.

But, at the core, SEO is about finding opportunities online and capturing relevant traffic to your website through visibility in search engines. Keyword research is at the heart of that SEO strategy.

I pursued my legal career without any Biblical understanding of work (I believed in God and Jesus, but I really didn’t have much of a Biblical understanding of anything).  When I was growing up, I thought that there were just two ways to look at work—either you were a “work to live” person who viewed work as primarily a way to fund your life, or you were a “live to work” person for whom work became their identity, drawing all their satisfaction, joy and self-worth from their job.